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Ferrari aims at AI generation with crypto auction for Le Mans car

News

25 Oct, 2025

Ferrari is venturing into the digital realm with a groundbreaking initiative that merges luxury automotive heritage with cutting-edge technology. The Italian automaker plans to launch the "Token Ferrari 499P," a digital token enabling members of its exclusive Hyperclub to bid on a Ferrari 499P race car, a model that has secured three consecutive Le Mans victories. This tokenized auction is set to commence with the 2027 World Endurance Championship season

Reuters

.

Developed in collaboration with Italian fintech firm Conio, the "Token Ferrari 499P" aims to engage a younger, tech-savvy demographic of affluent clients. By integrating artificial intelligence into the auction process, Ferrari seeks to personalize and enhance the bidding experience, aligning with the preferences of a new generation of buyers

CoinCentral

.

This initiative builds upon Ferrari's previous steps into the digital space, such as accepting cryptocurrencies like Bitcoin, Ethereum, and USDC for car purchases in the U.S. and Europe. The move underscores Ferrari's commitment to embracing emerging technologies while maintaining its legacy of exclusivity and performance.

The "Token Ferrari 499P" is poised to redefine the intersection of luxury, technology, and exclusivity in the automotive industry, offering a glimpse into the future of high-end collectibles and auctions.

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